عنوان مقاله [English]
Aim: The purpose of this study was to investigate the effect of communicative skills of librarians in public libraries of Khuzestan province through mediation by cultural intelligence on Customer Relationship Management
Research Methods: The research method is survey. Structural equation modeling (SEM) and partial least squares method were used to test the hypotheses and model fitness. The statistical population of this study is 380 librarians of general libraries in Khuzestan province. The statistical population of this study is 380 librarians of public libraries in Khuzestan province. The questionnaire was distributed among 200 of them and 181 people participated in the research. Measurement tools are three questionnaires: Cultural Intelligence (Ang and et al. 2004), Communication Skills (Barton 1990), and Customer Relationship Management (Sin et al. 2005).
Finding: The results of single-sample t-test showed that the mean score of communication skills, cultural intelligence and customer relationship management was significantly (p