The Impact of Users’ Cognitive Style and Browsing Experience on Their Disorientation Levels during Web Interaction

Naiemeh Bahraini؛ Mahdieh Mirzabeigi؛ Hajar Sotudeh

دوره 11، شماره 4 ، اسفند 1398، ، صفحه 13-28

   Background and Objectives: The present study aimed to investigate the impact of users’ verbal, imagery and bimodal cognitive style, and browsing experience on their disorientation level during web browsing.Methodology: In order to extract the data obtained from users’ transaction files, a hybrid approach, including the content analysis method and the think-aloud technique, was utilized. The statistical population in this study included all of the undergraduate students at Shiraz University, and the sample consisted of 90 voluntary undergraduate students.Findings: According to ...  بیشتر