The Effect of Marketing on Traffic and Web Ranking in Iranian Digital Libraries

Haji Zainolabedino, Mohsen; Mirzaei, Maryam; Salemi, Najmeh; Rrahmani, Mehdi

doi:10.22055/slis.2019.26205.1501

The Effect of Marketing on Traffic and Web Ranking in Iranian Digital Libraries

Document Type : Original Article

Authors

mohsen haji zainolabedino ¹

maryam mirzaei ²

najmeh salemi ³

Mehdi Rrahmani ⁴

¹ 2. Assistant professor of Information science and knowledge, Shahid Beheshti University, Tehran, Iran

² 1. Master of Information science and knowledge, Shahid Beheshti University, Tehran, Iran

³ 3. Assistant professor of Information science and knowledge, Alzahra University

⁴ Ph.D. Student in Information science and knowledge, University of Tehran, Tehran, Iran

https://doi.org/10.22055/slis.2019.26205.1501

Abstract

Aim: The purpose of this study was to investigate the use of marketing mixes and their impact on traffic and rank of the website of Iranian digital libraries. Method: The present study was applied in a descriptive and survey-oriented way. The research population consisted of 23 digital libraries in Iran that qualified, had the appropriate software, had information resources and officially set up the library. T Results: The results of the study showed that the number of marketing mixes used in the digital libraries was less than average. Among the studied libraries, the Digital Light Library, the Astan Quds Razavi digital library, and the Digital Library of the Tobayan ranked first to third in terms of the use of marketing mixes to improve performance. Conclusion: The results of this study showed that the use of marketing mixes has a positive relationship with the number of libraries. In other words, the more libraries have met marketing mixes, the more hits they have seen.

Keywords

digital library

marketing

website traffic

number of links